In a bold move, the BBC has enlisted the help of nearly 100 celebrities to promote its unique role and cultural impact in a new campaign. The three-minute video, starring Romesh Ranganathan, takes viewers on a journey through iconic BBC moments and sets, highlighting the broadcaster’s diverse offerings and its place in British culture. What makes this campaign particularly fascinating is its focus on the personal connection between the BBC and its audience. By asking the question, „What has the BBC ever done for me?“, the BBC invites viewers to reflect on their own experiences and the role the (Read more…)
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