Ice Cube’s BIG3 Basketball League is making waves again with its latest TV deal, this time with BET. The partnership is a strategic move that aims to expand the league’s reach and engage new audiences, particularly those who may not be tuning in for the live CBS broadcasts. While the deal is significant, it’s not just about the numbers; it’s about the cultural impact and the potential for growth in a rapidly changing media landscape. In my opinion, this move by BIG3 is a smart one. The league has always been about more than just basketball; it’s about entertainment, culture, (Read more…)
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