Swatch has been on a roll since its collaboration with Omega on the MoonSwatch, a BioCeramic take on the iconic Speedmaster. The brand has been chasing that high ever since, releasing countless MoonSwatch variations and collaborating with other members of the Swatch Group. However, it looks like Swatch may have finally found a way to top the hype of the MoonSwatch, and it took looking to a luxury watch outside the Swatch Group to do it. The mystery deepened with newspaper ads featuring dotted backgrounds in a singular bright color, showing off a Sistem 51 movement, but with only a (Read more…)
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