Supercell’s bold play for live-game momentum hinges on merging its proven muscle with a brand that’s already shown staying power. The deal to acquire Metacore and fold Merge Mansion into the company’s live-games portfolio isn’t just about a hit title; it’s a signal about how a few studios are rethinking growth in an era where ongoing engagement trumps flashy launches. What makes this move compelling is not simply the fact that Merge Mansion has drawn 60 million downloads and reportedly generated around $700 million in revenue. It’s the stubborn persistence of a genre that many hadn’t bet on surviving five (Read more…)
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