The Death of Sports Radio? Why One Station’s Switch to Pop Matters More Than You Think When I first heard that Mobile’s Sports Talk 99.5 was ditching its long-standing sports format for a pop-heavy playlist, my initial reaction was, “Really? In Alabama?” But as I dug deeper, I realized this isn’t just a local story—it’s a canary in the coal mine for the broader media landscape. Personally, I think this move speaks volumes about where radio is headed, and it’s not just about playing Taylor Swift on repeat. The End of an Era—Or Is It? Let’s be clear: (Read more…)
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