The Evolution of a Legend: John John Florence and the Ghost’s New Tail There’s something almost sacred about the relationship between a surfer and their board. It’s not just hardware; it’s an extension of their identity, their style, their very essence on the water. So when John John Florence, arguably the most influential surfer of his generation, decides to tweak the design of his iconic Ghost board, it’s more than a technical adjustment—it’s a cultural moment. Personally, I think this move speaks volumes about Florence’s relentless pursuit of innovation, even when it means altering something that’s already a proven success. (Read more…)
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